Ok so i have finally gotten round to making a blog. i don't like blogs very much, but im going to try and back date it a little bit to show the progress so far. Heres the deal:
Indie Rock band Haunts (www.myspace.com/hauntslondon)have a very strong identity behind the music. Its a very theatrical concept... In short all the songs are set in London, but its another version of London, think if Tim Burton was building 1940s war torn London in a Gotham city stylee and you might be somewhere close to the haunts vision. Basically its all a bit depressing doom and gloom. Its based with a group of people who maybe were once rich but gambled and drunk all their families money and possessions away, now they're trying to keep up appearances, cover up the cracks in the walls pretending everything is fine whilst continuing to live each day like its your last. It is a blueprint to a desperate yet defiant community not worried if they live or die, not wanting to go out but doing it because they feel obliged, 1 in 10 nights is a good one..... tonight might be that one. All this said its not nessisarily set in the past, there are many other more modern influences, and all in all its a mish mash styles musically and visually, but all the songs are set in this senario.
Aside from this theatrical approach it is also very important for the band that they maintain 100% creative output. Everything from the band is overseen, All recording are done in their own studio self produced all art work comes from them, all everything is completely kept in house to such a extent that they prefer not just being a band but maybe more as a creative collective that wish to span as many genres and formats as possible. Ok so thats the bands vibe out the way.. now For my final major project i propose to take care of all the bands art work and visual output for the opening campaign. This involves working on artwork for cd and record packaging, I will be working devising the look and concept of the video, and tying it all together with various forms of online representations. Then depending on the success of the first campaign possibly start working on the second single as well.
Haunts first single is a track called " Low Slung City Skyline" (the demo version is on the myspace page) It is due for release on the 28th of may via "Another Label" records and has outside funders investing in the project....which is handy for me. The job is the bands introduction into the public domain. All the projects do come with a budget in the interest of getting the best possible results as the quality and finish of the final output is of paramount importance.
I should probably also add that I am in the band myself. Whilst this is harder to be objective, but in a way puts me in a good position as i know exactly where the band is coming from. All output i create hast to be approve firstly by the rest of the band, then by the "Grand union" the management company, then by label.Its going to be a challenge. watch this space and we will see if i can rise to it......
Lots of love
Alex
xxxxxx
Sunday, April 15, 2007
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